Monday, October 30, 2006

With ADB Funding, Puerto Princesa Eyes to be No.1

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PUERTO PRINCESA CITY - Almost P2 Billion worth of infrastructure projects funded by the Asian Development Bank (ADB) in this city are boosting its $100 million development plan which will make it ready for a massive tourism promotion that aims to bring in 600,000 tourists in just three years' time.

Known as the Philippines' last frontier because of its strong environmental program, Puerto Princesa wants to be the country's no.1 tourist destination for its eco-tourism.

It is currently among the top or major tourist destinations in the country. At its height, tourism arrivals reached 170,000 but have since gone down drastically with the terrorism scare caused by 9/11 and the infamous kidnapping by the Abu Sayyaf at one of its popular island resorts in 2001.

Starting on the third quarter of 2002, tourist arrivals have increased with the City gaining popularity as a conference and sports destination.

The man behind the city's ambitious development is Mayor Edward S. Hagedorn, a living legend in his own right due to his checkered past and close affinity to past and present national leaders. He was one of the local government officials who pledged crucial support to President Arroyo at the height of the political crisis in July.

He says he is not in a hurry to promote his city as yet, as he implements his development plans which put a premium on sustainable development above all else.

Among the beautification and improvements in infrastructure he is undertaking are the widening of Rizal Ave., reclamation of the wharf, and putting a promenade along the boulevard, just like Manila’s Baywalk. He is also purchasing additional police officers to beef up the current police force complement.

It is for this reason that he is grateful for the major infrastructure projects funded by the ADB that were recently completely or near completion which consist of an arterial road network, a sanitary landfill and fisheries project.

The P1.6 billion Palawan North Road is a 134-kilometer road which stretches from the city to Roxas, cutting travel time for four to five hours to just one and a half hours. The concrete road was made with a special concrete paver, making it much smoother than normal concrete roads. Engineers boast that it is a world-class road.

It was completed in 2004. The road is part of the ADB's sixth Road Project which aims to improve infrastructure in the country side to boots economic development. The project consists of the 80.34-kilometer Puerto Princesa-Langogan road and the 54.14-kilometer Langogan Roxas road. It is located along the northeast coast to Palawan.

"These nice roads are catalyst for development. Normally, investors, when they come, they first look at the roads network, for the delivery of goods and products. Road are a major aspect of development," says Hagedorn. "We would like to thank the ADB for making us a part of their major programs, particularly in insfracture."

"Before, when you go to Roxas, you stop at san Rafael which is 75 kilometer s from the city. All buses stop there to eat because the trip is long. After the uphill climb in Longogan, there’s another eatery, and they eat again because hungry again," says Simeon Alarcon, Vice president of the Palawan chamber of Commerce.

"Now, the buses don't stop anymore."

The Palawan North Road boots the tourism economy of the province, which is one of only two industries after agriculture. It leads to major tourism spots likes Honda bay, the Underground River, and its famed world-class resorts like El Nido, Club Noah-Issabel, etc.

Another ADB-funded projects is the P200-million sanitary landfill in barangay Sta. Lourdes, touted to be the first local government-controlled sanitary landfill in the country. It was one of the projects submitted for ADB funding in 1991 under the Philippine Regional Municipal Project. It is now operational and the Mayor is calculating in his constituents to be conscious of solid waste management by having proper waste disposal form the source.

"If you don't have comprehensive solid waste management program, if you get a huge influx of tourist, you won’t know how to address the garbage problem. So we're lucky that before the influx of more tourists, we are now ready for a massive solid waste management program," Hagedorn says.

The project will cover the entire urban population and more than half of the rural population. The required capacity is for 20 years waste generation. With the implementation of the zero waste management program and R.A 2003, the City expects that the life san of the sanitary landfill will extend to 50 years or more.

The sanitary landfill will be implemented is six phases on a 26.9 hectare lot. Phase 1 covered the construction of a leachate treatment plant and pumping stations; composting plant; and auxiliary facilities like access road, perimeter fence and gate, cut-off ditches and drainage system, monitoring wells, protection dikes, gas vents, waste recovery shed, equipment yard and wash bay, weighbridge, guard house, and administrative building. Dump trucks and a landfill vibratory compactor were also purchased.

The 3rd ADB project in the city is the Fisheries Resources Management Project which supports the strong environment vision of Hagedorn. Under the P40 million project; 370 hectares have been declared fish sanctuaries, prohibiting fishing and any other human activity.

"We are achieving our goal of sustainable development and reduction in poverty," says Hagedorn. The city also maintains nurseries with mangrove seedlings and the maintenance of the full-grown mangroves.

The project has an income diversification component, through community participation for the sustainable livelihood of fishermen who were once engaged in destructive and or unsustainable means of fishing, by providing microfinancing for such activities as crab fattening, fish drying, processing etc. It covers 56 coastal barangays. In Honda Bay alone, there are 18 coastal barangay benefiting from the project while in Puerto Princesa Bay, it covers 22 barangays.

Ironically, the mayor has a strong environmental advocacy not because he has been an environmentalist all his life but because he was among the first loggers in Palawan.

"The turning point was when I was elected mayor in 1992. It was a humbling experience that you are not from here and you were elected. That's what changed my outlook. Because of the trust and confidence of Palawenos, I promised I am going to protect the resources that rightfully belong to the Palawenos."

And this strong environmental advocacy has garnered for the mayor and his city numerous environmental awards not just locally but from international organizations as well.

Rita Festin, Philippine Star, October 17, 2005

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Sunday, October 22, 2006

The Urban Renewal of Manila

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A partnership between business and local government can cause the urban renewal of Manila into the country’s strategic center for such sunrise service sectors as a education, tourism, business process outsourcing, entertainment, logistics, and health, wellness and beauty.

A road map for such an urban renewal was discussed in a conference organized by the City Government of Manila with the Philippine Association of Realtors and the Manila Board of Realtors. R A Cuervo Inc., a leading realty company, provided the intellectual in put to the conference.

The urban renewal plan will build on the many programs already implemented by Manila Mayor Lito Atienza, who was the keynote speaker of the conference that was billed as “Business Opportunities in Manila’s Urban Renewal.”

Already Manila is a top destination for tourists – both foreign and domestic – because of its cultural treasures, entertainment establishment establishments and parks facilities, especially along the Roxas Boulevard. These are concentrated in the Malate and Ermita districts of Manila.

The next major facelift is targetted for the university belt within the Sampaloc district despite efforts of universities to relocate outside of the National Capital Region, Manila is still the premier educational center with an estimated 300,000 of the country’s students in tertiary education.

The urban renewal plan will consist mainly in redeveloping properties in the Sampaloc area into medium-rise student dormitories that will improve the living condition of hundreds of thousands of university of students who at present are forced to live in crowded and unhygienic facilities providing unfavorable environment to intellectual work.

Only a very small fraction of these students are fortunate enough to reside in student dormitories run by religious or charitable organizations committed to student welfare. A pioneer in student dormitories construction is Enrique Moras, who introduced the cooperative approach to constructing high-rise buildings. Moras was one of the speakers.

Various speakers presented vital information convincing real estate developers that constructing residential units for students, especially those coming from outside Manila, can give sufficient returns to the investments.

Many middle-income and high-income families, about twenty percent of the population, can invest in these residential units for use of their children studying in the universities around. Because of the high costs of transport – both in time and money – even families living in suburbs like Alabang and Sta. Rosa may find it worthwhile to invest in these residential units, which have a high resale value to the parents of future university students.

The prospects for these student dormitories were further brightened by the report given by Congressman Rodolfo Bacani, Representative of the 4th District of Manila, about a proposed legislator that will give incentives for the development of quality dormitories in the university belt.

Providentially, Mayor Atienza is slated to attend a Spain-Philippine Forum in Madrid (November 30December 1, 2005) during which he will meet with another dynamic politician, Madrid Mayor Alberto Ruiz-Gallardon who is also in the midst of a through-going urban renewal of Spain’s capital.

As an article in the International Herald Tribune (IHT), November 7, 2005 reported, “Madrid is currently undertaking the greatest process of urban transformation in its history, and one of the most ambitious in Europe.” A technology that Mayor Atienza could transfer from Madrid to Manila is the centuriesold concept of the “Collegio Mayor” (residential college) of which there are hundreds all over Spain.

These residential colleges, many of them run by non-governmental organizations, provide not only comfortable and economical living quarters for university students.
More importantly, they contribute to the improvement of the quality of higher education by providing by the residents complementary humanistic, cultural and spiritual formation which they may not obtain in the universities where they are studying.

Because of the large number of universities in Manila, it may also be the best location for the investors going into business process outsourcing, especially the non-voice segment of the industry, such as animation, accounting design, legal documentation and medical transcription.

More than 25 percent of accounting and finance students are in the universities in Manila. Law, architectural, medical, and nursing schools also bound in the university belt. Endowed with very advanced telecom facilities, many underutilized properties in the Sampaloc area, for example, can accommodate cyberzones like Eastwood City in Quezon City.

I am sure Mayor Atienza will comeback with a few more initiatives for the urban renewal of the Manila after his historic meeting with Mayor Ruiz-Gallardon of Madrid. The two of them have parallel visions: to make their respective cities global leaders in urban renewal in the 21st Century.

For comments, email bvillegas@uap.edu.ph

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Sunday, October 15, 2006

Sony Ericsson promotes RP coffee

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For three consecutive years since the National Coffee Development Board staged its annual Coffee Break trade exhibition in Makati City. Sony Ericsson, the country’s second leading mobile phone manufacturer, has been actively participating in all coffee trade shows.

Coffee Break is partnership between the Coffee Board and the Ayala Center.

“This is because our company believes that in promoting the interest of the local coffee industry we help speed up the development of the sector and the coffee farmers of the country and the economy as well,” Sony Ericsson’s marketing manager Patrick E.S. Laraga said.

The 3rd Annual Coffee Break, which started last Oct. 1 until today at the Glorietta 4 in Ayala Center, has 14 coffee traders offering free taste of coffee and selling fresh beans to the public.

Sony Ericsson also has a special promo called “Perfect Blends 2005” where purchases of Sony Ericsson phones, especially those marked with Perks Pack stickers, entitle the buyers to several coffee perks like two tubs for free coffee concoctions in participating merchant’s shops.

Outlet included in Sony’s promo program are: Bluegre, Cordillera Coffee, Coffee Dream, Coffee Nook, Gourmet Farms, Mocha Blends, McCafe, Siete Baracos and the Coffee Beanery plus selected outlets of Bo’s Coffee Club, Figaro and the Coffee Experience.

The annual Coffee Break held every October aims to create a awareness among the people about the Philippine coffee sector – a major dollar earner in the sixties – which is now being revived by the private sector-led Coffee Board and the government. It was started by former Agriculture Secretary Luis Lorenzo Jr.

At the opening Coffee Board vice chairman Pacita Juan of Figaro Coffee said the Philippine coffee sector is the only one that has all four types of beans robusta, excelsa, Arabica and liberica or barako (or REAL for short) which has long been a stable source of foreign revenues for the country.

Major coffee growing areas include Basilan, Jolo, Kalamansig, (Sultan Kudarat), Kitanglad (Bukidnon), Marawi (Lanao del Sur), Mt. Apo (Davao), Surigao del Sur, Batangas, Cavite, Benguet, Kalinga, Mt. Province, Bulacan, Orani (Bataan), and Calinog (Iloilo).

The number of participating coffee traders has also been increasing for the last three Coffee Breaks reaching 14 in the current coffee fair in Glorietta 4. These include: Batangas Brew, Boyds, Café Amadeo, Coffee Experience, Coffee Figaro, Gourmet Coffee, Holsum Foods, Mocha Blends, Monks’ Blend, Montanosa Coffee and Site Baracos.

The Coffee Board also offers Coffee 101 seminar on the basics of coffee, the different bean varieties, the beans’ path from the farm to the cup, coffee making equipment, how to brew the perfect cup of coffee and factors affecting coffee quality. Participants will also be taught how to start a coffee shop business.

A seminar or sustainable coffee and vegetable farming teaches farming teaches participants to choose the best locations for coffee farms, the best time to plant coffee, how to choose the right varieties for particular locations, field preparations and coffee tree care in a sustainable and organic farming concept.

This is accompanied with lessons on vegetables farming since vegetables are intercropped with coffee trees to provide revenues while waiting for the coffee tree to bear fruit. This seminar is on Oct. 20 at 2 to 4 p.m. at the 2nd floor AIM Conference Center, Benavides St., Legaspi Village.

October 16, 2005, Rosa de la Cruz, Philippine Star

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Monday, October 09, 2006

RP tops foreign countries in Osaka's Midosuji Parade

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The Philippines placed second in the famous Midosuji Parade in Osaka, Japan recently, but topped all the foreign entries that included the united states, Russia, China, Korea, Taiwan and Thailand.

The prestigious win is the Philippines' third in less than six months since the country won the gold in the nature’s Wisdom Award and the Global 100 Eco-Tech Award in the World Expo 2005 in Aichi, Japan.

Tourism Secretary Joseph Ace Durano heap praises on the winning Philippine float that colorfully featured Negros Occidental's Masskara Festival and its dancers.

Co-sponsered by Philippine Airlines, the Parade witnessed by more than a million Japanese Spectators, and millions more through their TV set as the event was covered by all of Japan’s major TV networks, according to Durano.

The feat further boosted the philippines’ vigorous tourism promotional campaign targeted at Japan's 17.4-million outbound market, which is projected to surge to 20 million by 2010.

Participating in 3.5-kilometer parade members of the Filipino community in Osaka. The parade winners were announced at the international friendship reception in the Osaka City Public Hall.

Aside from the Parade, the Philippines took part in various performances in different venues in Osaka before and after event, including the Heisei Rakuichi Marketplace festival at the Minatomachi Riverplace and the International Marching Band festival at the Expo '70 Commemoration Park in Suita City.

The Philippine has been participating in the annual Midusoji Parade for seven years now, featuring the traditional Santacruzan in 1999, Rice Terraces and the Kalinga culture in 2000, Pista sa Nayon and the Philippine Dance Company's Osaka group in 2001, the exotic vinta in 2002, the Bulakan Panagbenga Festival and Sindaw Dance Troupe in 2003, and the Philippine eagle and Maria Clara in 2004.

October 23, 2005. The Philippine Star

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